|Advertisers Frenzy for PoliticsOnline Ad Space
FOR IMMEDIATE RELEASE
- Contact: Joe McHugh
- Phone: (202) 465-4643
Address: 1025 Connecticut Avenue NW, Suite 1012, Washington, DC 20036
March 21, 2005, Washington, DC — Moments before the 5pm auction close on Friday, March 18, advertisers battled to win PoliticsOnline banner ad space in upcoming April newsletters. PoliticsOnline chose CampaignAssistant’s MarketRates Advertising™ service to manage the ad space auction. “We’re ecstatic, Joe’s MarketRates Advertising™ team did everything for us; prepped the auction, sold the space, and then cut us a check. I couldn’t be happier”, says David Abel, PoliticsOnline General Manager.
With less than a minute to go in the five-day auction, bids jumped from $368 to $603.52 resulting in a CPM of 8.9. While determined bidders “hootzilla”, “davidrwoods21”, and “hevy_wait” battled for the space, “da_wolf”, bidding for NGP Software, topped everyone at the last second to win the first ever PoliticsOnline ad space auction. NGP Software will debut their ad in the April 1 st edition of the PoliTicker.
“I’m excited to see advertisers embrace the power to set the market for PoliticsOnline ad space on eBay, and I’m eager to see more advertisers and publishers doing business this way in the near future,” says Joe McHugh, President of CampaignAssistant LLC. “Thanks to PoliticsOnline, NGP Software and ‘da_wolf’, ‘hootzilla’, ‘hevy_wait’, ‘davidrwoods21’, and others for making this a success.”
Click here to view the auction results
"We are actively seeking publishers that would like to boost revenue without adding headcount," say McHugh, "call or email us today, we're ready to help."
About PoliticsOnline: PoliticsOnline, Inc. (www.politicsonline.com), a worldwide political and media consulting firm, which provides Internet news, tools and strategies for the civic sector – governments, political and non-profit organizations, media companies, unions and corporations. Founded in 1996, it is now the oldest political Internet company and is credited with dozens of innovations and industry firsts.
About CampaignAssistant: CampaignAssistant LLC (www.campaignassistant.com), founded in 2004 by Joe McHugh, President, serves campaigns and organizations with innovative campaign management and web marketing services. Member AAPC.
For more information, contact: CampaignAssistant, 1025 Connecticut Avenue, Suite 1012. Washington, DC 20036. www.campaignassistant.com (202) 465-4643