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New Press Releases

PoliticsOnline and CampaignAssistant Team Up

FOR IMMEDIATE RELEASE

  • Contact: Joe McHugh
  • Phone: (202) 465-4643

Email: joe.mchugh@campaignassistant.com

Address: 1025 Connecticut Avenue NW, Suite 1012, Washington, DC 20036

January 26, 2005, Washington, DC — PoliticsOnline (politicsonline.com), a premier global company providing news, tools and strategic consulting for using the Internet and new technology in politics, public affairs and media; and CampaignAssistant (campaignassistant.com), a political management and web marketing company, are partnering to upgrade and make profitable PoliticsOnline’s PoliTicker and NetPulse newsletters and website. This upgrade adds revenue directly to the bottom line of PoliticsOnline.

The primary objective for PoliticsOnline is to enhance the reader's experience, to keep the email newsletter free for subscribers and to generate new revenue from their publications and website.

To accomplish their objective, Joe McHugh of CampaignAssistant, recommended leveraging their subscriber base of 25,000 to encourage advertising, sponsorships and featured content.

PoliticsOnline made the choice to move forward after learning that the services offered by CampaignAssistant pay for themselves with minimal investment. Offering strategy consulting with marketing and sales support, PoliticsOnline gains a sales and marketing team with minimum overhead.

Says David Abel, PoliticsOnline General Manager, "I'm excited about the potential of improving our service, and adding revenue with a minimum investment,” about working with CampaignAssistant, "Having a competent partner focus on the security and profitability of our email publications allows PoliticsOnline to spend more time on our client's needs and opportunities.”

For more information, contact: CampaignAssistant, 1025 Connecticut Avenue, Suite 1012. Washington, DC 20036. www.campaignassistant.com (202) 465-4643

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